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Excerpts
Chapter 3: Cover Letters
and Resumes
The reason most individuals include a cover letter is to explain
why they are sending a resume. Most people do not realize the importance
of this marvelous tool. A cover letter is where you can distinguish
yourself from other candidates. It should be the instrument with
which you declare your worthiness.
Blow your horn and bang your drum loudly; you must focus their attention
on why they should interview you, not on why you are applying for
the job.
Managers in this industry prefer an achievement-oriented resume
in lieu of a functionally descriptive one. Paragraphs are difficult
to read and hard to follow, especially if you don’t have a
good grasp of the English language. Additionally, you can hurt yourself
with poor grammar. The majority are enticed by a resume in which
the accomplishments of the individual “jump” off of the
page at them. Reading through a paragraph to ascertain an individual’s
accomplishments takes time and can become monotonous. I have
often heard managers say that they have an idea about what the person
does for a living; what they want to know is how good are they at
it.
Do not embellish or lie on your resume; these companies do extensive
background checks and will eliminate you if your resume does not
match your work history.
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